Advertising through streaming media in Pandora online radio streaming that allows us to target specific demographics like age, sex, location and interests. We expanded our Pandora streaming to include web and desktop applications. We also advertised online via Yahoo News, El Paso Times News, ESPN.com and a number of other outlets. The demographic for these ads were generally those seeking new vehicles within the El Paso Market.
Lobby promotions included posters in every branch across the city of El Paso (8 locations), signs and TV advertisements via IBOX marketing. Printed and mailed advertisements included postcards and letters. We received an overwhelming response to our advertising using promotional codes that helped us track our efforts accurately.