Delivering scalable data-driven experiences through design and innovation globally

15+ years across brand system, visual design, motion, learning experience, and AI-assisted workflows.

I was at the forefront of reshaping the retail banking industry in 2012 during the widespread adoption of touch-screen apps, mobile banking, and digital wallets by designing, developing and publishing evolve FCU’s website as part of my rebranding strategy. In 2013, my design was named #20 in the Financial Brand’s list “50 Of The Most Spectacular Website Designs in Banking From Around The Globe.” 

I pioneered 

I was at the forefront of reshaping the retail banking industry in 2012 during the widespread adoption of touch-screen apps, mobile banking, and digital wallets by designing, developing and publishing evolve FCU’s website as part of my rebranding strategy. In 2013, my design was named #20 in the Financial Brand’s list “50 Of The Most Spectacular Website Designs in Banking From Around The Globe.” 

in higher education landscape, I branded and designed the templates implemented during the 2020 pandemic to allow students to continue pursuing their education. 

I’m a visual and creative experience designer who builds the systems behind the work, not just the work itself. Give me a blank page and I’ll turn it into a brand world. Give me five disconnected products and I’ll find the one language they should all be speaking. Fifteen-plus years in, I still get the most energy from the moment a messy brief clicks into a clear design system, especially when AI and new tools let me get there faster. Let’s build something that holds up.

Selected Work

Learning Experience Design

Reduced strike rejection rate by 50% and strike volume per advertiser by 66%. Achieved 4.7 out of 5 CSAT.

Global Advertiser Ecosystem Design

Cut development time by 65% and shipped a cohesive ecosystem across different advertiser touchpoints globally.

TikTok Academy Visual Design Lead

Reached 70,000 users globally, 97.3% satisfied learners, 81% completion rate, development time cut by 50%

Learning Experience Design

Reduced strike rejection rate by 50% and strike volume per advertiser by 66%. Achieved 4.7 out of 5 CSAT.

Global Advertiser Ecosystem Design

Cut development time by 65% and shipped a cohesive ecosystem across different advertiser touchpoints globally.

TikTok Academy Visual Design Lead

Reached 70,000 users globally, 97.3% satisfied learners, 81% completion rate, development time cut by 50%

I create high-impact learning products, UX systems, and visual experiences used by millions worldwide.