Delivering scalable data-driven experiences through design and innovation globally
15+ years across brand system, visual design, motion, learning experience, and AI-assisted workflows.
Financial Industry
I was at the forefront of reshaping the retail banking industry in 2012 during the widespread adoption of touch-screen apps, mobile banking, and digital wallets by designing, developing and publishing evolve FCU’s website as part of my rebranding strategy to reflect a modern, progressive approach to banking, expanded electronic and digital banking services, and a broader community focus for more than 45,000 members. In 2013, my design was named #20 in the Financial Brand’s list “50 Of The Most Spectacular Website Designs in Banking From Around The Globe.”
Higher Education
In the higher education landscape, I spearheaded the branding and visual design strategy for online courses at The University of Texas at El Paso as the severity of the COVID-19 pandemic became apparent in Spring 2020 and virtual learning became normalized. I was part of a small team of designers migrating traditional F2F classes to full online courses in the second half of the 2020 Spring semester to support immediate shift demands, by the end of March, the number had jumped to almost 4,100 courses, helping thousands of students continue or finish their degrees while having a positive academic experience.
Big Tech
In 2025, I drove groundbreaking AI integration in the big tech industry, transforming the creative production landscape globally as a Visual Design Lead at TikTok. I built the first AI-integrated multimedia pipeline in the Business Integrity vertical to produce 700+ integrity education videos in 36 languages while cutting development time by up to 50%. I achieved global scalability and improved my team’s efficiency through Playbooks, SOPs, Guidelines, templates, 1:1 coaching and quality reviews. The multimedia productions where integrated in TikTok Business Help Center articles increasing CSAT by XX% in a total of xx,xxx unique site visits, and were also integrated in TikTok Ads Manager’s Micro Learning Center decreasing strikes by xx% and increased CSAT to 4.5/5.
I was at the forefront of reshaping the retail banking industry in 2012 during the widespread adoption of touch-screen apps, mobile banking, and digital wallets by designing, developing and publishing evolve FCU’s website as part of my rebranding strategy. In 2013, my design was named #20 in the Financial Brand’s list “50 Of The Most Spectacular Website Designs in Banking From Around The Globe.”
in higher education landscape, I branded and designed the templates implemented during the 2020 pandemic to allow students to continue pursuing their education.
I’m a visual and creative experience designer who builds the systems behind the work, not just the work itself. Give me a blank page and I’ll turn it into a brand world. Give me five disconnected products and I’ll find the one language they should all be speaking. Fifteen-plus years in, I still get the most energy from the moment a messy brief clicks into a clear design system, especially when AI and new tools let me get there faster. Let’s build something that holds up.