Delivering scalable data-driven experiences through creative design and innovation globally
15+ years across brand system, visual design, motion, learning experience, and AI-assisted workflows.
TikTok Design System and Templates
TikTok Academy Design System
Learning Experience Design
TikTok Onboarding Brand Kit
Full Stack Video Production System
TikTok Event Brand Design
I’m a Creative Experience Designer, shipping products, brands, learning experiences, and digital ecosystems that help people understand, engage, and grow.
I'm a visual creative leading, product, brand design, and learning experiences at a global scale.
Financial Industry
I was at the forefront of reshaping the retail banking industry in 2012 during the widespread adoption of touch-screen apps, mobile banking, and digital wallets by designing, developing and publishing evolve FCU’s website as part of my rebranding strategy to reflect a modern, progressive approach to banking, expanded electronic and digital banking services, and a broader community focus for more than 45,000 members. In 2013, my design was named #20 in the Financial Brand’s list “50 Of The Most Spectacular Website Designs in Banking From Around The Globe.”
Higher Education
In the higher education landscape, I spearheaded the branding and visual design strategy for online courses at The University of Texas at El Paso as the severity of the COVID-19 pandemic became apparent in Spring 2020 and virtual learning became normalized. I was part of a small team of designers migrating traditional F2F classes to full online courses in the second half of the 2020 Spring semester to support immediate shift demands, by the end of March, the number had jumped to almost 4,100 courses, providing 24,879 enrolled students a positive academic experience.
Big Tech
In 2025, I drove groundbreaking AI integration in the big tech industry, transforming the creative production landscape globally as a Visual Design Lead at TikTok. I built the first AI-integrated multimedia pipeline in the Business Integrity vertical to produce 700+ integrity education videos in 38 languages while cutting development time by up to 50%. Achieved global scalability and improved team’s efficiency via Playbooks, SOPs, Guidelines, templates, 1:1 coaching and quality reviews. Multimedia productions where integrated in TikTok Ads Manager’s Micro Learning Center decreasing strikes by 50% and achieved 4.77/5.CSAT. TikTok Business Help Center policy article redesign increasing CSAT by 75% in a total of 898,205 unique site visits.