Case Studies
Visual Creative Design | Design Strategy | Product Design | Web | Learning Experience Design
TikTok AdEx Design System
Built a global design system that unified advertiser education across digital learning, video, and live training—equipping teams with reusable assets and templates to scale production.
TikTok Academy Design System
Built a scalable learning framework for TikTok Academy, addressing key advertiser policy challenges to support compliant ad posting and revenue growth. Established a visual identity and course playbook across the first three courses, enabling parallel development and reducing production time by 40%.
TikTok MLC Product Learning Experience Design
Designed a global policy microlearning system for TikTok advertisers, aligning content and product messaging across channels and 38 languages to support the Make Good Action launch and encourage compliant ad growth.
Full Stack Video Production Pipeline
I built the end-to-end AI video pipeline that turned policy education from a one-off craft into a global production system, pairing Symphony AI avatars, Premiere Pro and Canva templates, and TraceCode-driven localization to deliver 324 videos across 36 languages. It cut asset development time by 50% and gave the team a documented, trainable workflow that scales without me in the room.
Global Experiencial Design
I designed the brand identity and end-to-end experience for TikTok’s global summits across Tokyo, Beijing, Dublin, Singapore, Suzhou and Austin, delivering deck systems, signage, event sites, digital comms and swag for audiences of up to 1,677. The work earned direct praise from pillar leaders and became the visual standard that 44 cross-functional collaborators built on.
Global Onboarding Brand Design
I redesigned MI Global Onboarding with a TikTok-inspired theme and a 260+ asset toolkit of templates, animated graphics and brand guidelines that let teams in four regions produce consistent training across presentations, eLearning and communications. It earned a 100% helpful rating from surveyed users and 86.4% learner satisfaction in early NA onboarding.
Blackboard Ally Accessibility
Led the creative and training campaign that made Blackboard Ally a campus-wide accessibility standard at UTEP, equipping faculty through workshops, tutorials, and video to build more inclusive courses. The effort supported a fully online learning environment serving 24,879 students, including those who rely on assistive technology.
UTEP Online Learning Branding
When COVID moved 100% of UTEP’s courses online in 2020, I designed and developed the brand for the university’s online learning environment, giving 24,879 students a consistent, recognizable place to learn. Alongside it, I upskilled faculty on online teaching best practices and technology integration, turning an emergency shift into courses built to work online for 4,100 courses.